Strategic Change, Execution Blunder (Part 1) – Introduction
By Claus Schafhalter | September 23, 2011
Participating in or watching the stock market in 2011 can be nerve wrecking. Shares go up and down driven by macro-economic developments, recession fear, and relief that everything will be fine. There are a couple of well known companies though that fall much more than the market. In this loose series I want to discuss three of them, all at one time market leaders in their segment, and all lost 50% or more of their share value after announcing strategic changes.
These are my candidates:
- Nokia: Once unchallenged leader in cell phones and smart phones.
- Netflix: The company that changed how we consume movies and TV-series
- Hewlett-Packard — Arguably biggest tech company by revenue.
In all 3 cases I do have strong opinions about the merits of their announced strategies. But let’s be clear about it, without insider information and intelligence about market drivers and competition I am not in a position to evaluate their strategies 100%. However, I’ll take the freedom to ask questions regarding their respective strategies, questions that the executives hopefully answered before they announced their new directions.
Still, this series will concentrate on the way these companies implemented their strategic change. After all investors punished these companies by devaluing them 50% or more after they announced their strategic change. Clearly, something went wrong here. I will try to explain from a strategic change management perspective and will show how change for the better could have been approached differently.
Claus Schafhalter, Sunogos Inc.
Find the other installments of this series:
Strategic Change, Execution Blunder:
(1) Part 1 — Introduction
(2) Part 2 — What Happened At Nokia
(3) Part 3 — Netflix’ Troubles
(4) Part 4 — Netflix Commits A U-Turn
(5) Part 5 — Does HP Know What It Wants To Be?
Topics: Change Management, Strategic Change, Strategic Execution | No Comments »
Bay Area Consulting Business Level At A Low 82
By Claus Schafhalter | September 22, 2011
After posting Bay Area Consulting Business Level Index at a colleague’s site I bring it back to my blog. Not a lot has changed to the better during the recent weeks. The Bay Area Consulting Business Level Index (BA-CBL) came in at 82 for the week ending September 18th 2011. This is solidly in the “subdued business area, where it has been stuck since May this year. A reading above 100 suggests enhanced business activity, a reading below 100 suggests subdued business activity for consultants and executive level contractors in the Bay Area.
As always, please keep in mind that the BA-CBL is experimental, and the weekly reading can swing wildly.
Sunogos and its affiliates decline any responsibility if the index is used for any purposes.
Claus Schafhalter, Management Consultant @ Sunogos
Topics: Bay Area Consulting Business Level Index - BA-CBL | No Comments »
Bay Area Consulting Business Level At 100
By Claus Schafhalter | May 6, 2011
The Bay Area Consulting Business Level Index (BA-CBL) came in at 100 for the week ending May 1st 2011. This is at the neutral line for this index and up 31 points from last week’s reading of 97. A reading above 100 suggests enhanced business activity, a reading below 100 suggests subdued business activity for consultants and executive level contractors in the Bay Area.
Please keep in mind that the BA-CBL is experimental, and the weekly reading can swing wildly.
Sunogos and its affiliates decline any responsibility if the index is used for any purposes.
Claus Schafhalter, Management Consultant @ Sunogos
Topics: Bay Area Consulting Business Level Index - BA-CBL | No Comments »
Bay Area Consulting Business Level Virtually Flat
By Claus Schafhalter | April 26, 2011
The Bay Area Consulting Business Level Index (BA-CBL) came in at 97 for the week ending April 14th 2011. This is virtually flat, down 1 point from last week’s reading of 98. A reading below 100 suggests subdued business activity for consultants and executive level contractors in the Bay Area.
The 97 reading is very close to the neutral line for this index and is slightly above the index reading for March 2011 which came in as 93.
Please keep in mind that the BA-CBL is experimental, and the weekly reading can swing wildly.
Sunogos and its affiliates decline any responsibility if the index is used for any purposes.
Claus Schafhalter, Management Consultant @ Sunogos
Topics: Bay Area Consulting Business Level Index - BA-CBL, News | No Comments »
Bay Area Consulting Business Index Improves To 98
By Claus Schafhalter | April 22, 2011
The Bay Area Consulting Business Level Index (BA-CBL) came in at 98 for the week ending April 17th 2011. This is up 3 points from last week’s reading of 95. A reading below 100 suggests subdued business activity for consultants and executive level contractors in the Bay Area.
The 98 reading is very close to the neutral line for this index and is slightly above the index reading for March 2011 which came in as 93.
Please keep in mind that the BA-CBL is experimental, and the weekly reading can swing wildly.
Sunogos and its affiliates decline any responsibility if the index is used for any purposes.
Claus Schafhalter, Management Consultant @ Sunogos
Topics: Bay Area Consulting Business Level Index - BA-CBL | No Comments »





